Negativity

I have written about this before. Democrats say that people do not like negativity and do not do character assassination themselves. But the negativity and character assassination that Republicans do every four years does work. The average voter does believe the character assassination. McCain has said this will be a personality contest.

Every four years, the GOP unleashes unrestrained personality attacks on Democrats and exploits cultural resentments. Every four years, Democrats tell themselves that such attacks don't work and are counter-productive. And every four years, that belief is disproven. These "character" issues end up mattering largely because Democrats, in election after election, allow wars over "character" to be waged in a largely one-sided fashion.

Glen Greenwald

I think the Democrats at least need to point out the shear volume of lies and smears that the Republicans spout with every breath. I think they need to point out that Palin is Bush in a skirt! She is Phyllis Schlafly running for VP.